The shift from a hand-craftsmanship based methodology of pattern construction and design to new models of productivity explores 3D applications in fashion, such as 3D design and visualisation, body scanning, and virtual fitting rooms. As fashion becomes more and more consumer centric and driven, rapid decision-making in the design and product development processes becomes more crucial. By starting the design process with the specific user’s entry into the process, the time to final product is significantly differed, allowing the user to personalise the product not only to their taste, but also their body.